Summary

  • Spotify offers fans the opportunity to gain an upper hand by providing presale codes that unlock access to tickets before they officially go on sale to the public.
  • Spotify sends out "Fans First" emails to top fans of artists, allowing them to receive presale codes, event invitations, and exclusive merchandise offers.
  • Spotify's Fans First program is expanding to include more artists. The app also provides improved concert discoverability and a Live Events feed for users to view and purchase tickets to upcoming events.

Music lovers and concertgoers who are dedicated followers of bands and artists often clamor for presale codes to get good seats at their shows, and there's a Spotify feature that gifts users precisely that. Being able to get first dibs to premium concert events and other perks exclusive to their beloved musical acts is a privilege for any loyal fan. The fact that Spotify provides this avenue as a means for fans to gain an upper hand only increases the platform's status as an all-in-one music streaming service.

A Spotify presale code is a string of characters — usually, a word that's significant to a particular artist or their following, often followed by a number or the year of the show in question — that unlocks a portion of the concert tickets' purchase page that is otherwise inaccessible before they officially go on sale to the public. It is a way for super fans to essentially buy tickets and gain access to live shows before casual followers are able to nab theirs.

Related: How To Pre-Save Albums On Spotify & Listen To New Music Instantly

How To Enable Spotify’s Fans First Emails

Spotify Desktop Notifications page

Spotify sends out what are called 'Fans First' emails to users who are top fans of a musical artist or band, based on their listening activity and streaming frequency. Those who follow the artist's official Spotify page can receive these messages as well. Users will have to opt into the feature to begin receiving Fans First emails and ensure that Spotify has the user's most up-to-date email address associated with their accounts.

To make sure that the ability to receive presale codes via email is turned on, users need to go to their Spotify account page's notification settings. If the user is accessing Spotify through a desktop computer, open a web browser and go to Spotify's account page and log in. Go to 'Notification settings' and under 'Spotify Updates,' check the boxes next to 'Spotify News and Offers.' Do the same for 'Artist Updates' under 'Your Music.' Users can opt to receive emails, a push notification from the Spotify mobile app, or both. Hit the 'Save' button at the bottom of the page to finalize the change. A green 'Notifications saved' message should appear on top of the page.

To enable the feature on a mobile device, launch the Spotify app and hit 'Settings' (gear icon) in the top-right corner of the screen. Tap 'Notifications' and select both 'Spotify News and Offers' and 'Artist Updates' to start receiving access to special features such as news, promos, events, and other updates related to music artists the user follows or listens the most to. Switch either the 'Push' or 'Email' toggle (or both) to the on position for both notification types.

Those who receive Spotify's Fans First emails may not only gain access to presale tickets for upcoming concerts, but also invites to special artist events and access to exclusive artist merchandise that may not be available through other means. It is important to note, however, that only the ticketing companies can actually assist with issues such as malfunctioning presale codes, cancelation and refunds, and shipping inquiries. Spotify doesn't directly handle purchasing for presale tickets or exclusive merch offers, so getting in touch with the concert promoters or the company selling the tickets or artist merchandise may be necessary in case of any issues.

Is Spotify Fans First Legit?

Spotify concert tickets
Image: Spotify

For those wondering whether Spotify's Fans First emails are legit, the answer is yes. Spotify even announced that it's expanding the Fans First program to include more artists, which means even more users will be able to get exclusive emails about concert pre-sales and merch. In addition, Spotify is expanding concert discoverability in the app. For starters, artists can now display ticket offers in the 'Now Playing' view.

Artists can also add concert dates at the top of their profile and 'This Is' playlists, making it easy for users to discover their next concert date. When users see a concert listing on the app, they can tap 'Interested' and select which events they want to attend. They can then view their added concerts in the Live Events feed. To access the Live Events feed, tap the search button and select the 'Live Events' tile. At the top, tap on the location and enter a town/city. A list of events will now be visible, and Spotify users can then tap on an event to purchase tickets or view more information.

Source: Spotify